businesses turn to cable TV

  • When President Trump tunes into "Fox & Friends" on Monday morning, he may see a familiar face delivering a gentle warning that tariffs are "B-A-D economics."To get more economy news, you can visit shine news official website.

    In a last-ditch attempt to persuade Mr. Trump to back away from his trade approach, the National Retail Federation has enlisted Ben Stein, the comedic economist famous for his role in the 1980s film "Ferris Bueller's Day Off," to offer Mr. Trump economic advice via advertisements that will air on the president's favorite TV network.

    "There's really an audience of one in this decision making," said David French, chief lobbyist of the National Retail Federation, which represents the retail industry. "For the president, this will seem like a winning strategy for a long time until it isn't."Mr. Trump's steel and aluminum tariffs and his threat of levies on Chinese goods have spurred concern across industries, including agriculture, automobiles and retailing, which worry they will be caught on the losing end of a trade war. Businesses say Mr. Trump's approach risks derailing America's strong run of economic growth with a self-inflicted mistake on trade, one that will ultimately cause harm to consumers and the economy.

    They hope to pressure Mr. Trump at a crucial moment. American companies will have a chance to air their concerns about the proposed tariffs on Chinese goods during three days of hearings that the United States trade representative will hold beginning on Tuesday. Chinese Vice Premier Liu He, China's top economic official, is also expected to visit Washington — possibly as early as this week — for more trade talks with top administration officials. And the White House is in the midst of trying to reach a deal with Canada and Mexico to revise the North American Free Trade Agreement, a deal that has become integral to many American industries.

    In comments at the White House on Friday, Mr. Trump reiterated that Nafta has been a "terrible deal" and said that Canada and Mexico were disappointed to be losing the "golden goose" that has been the United States. Republican lawmakers have said that the framework of a deal needs to be revealed this month if Congress is going to vote on it this year, putting pressure on the administration to either agree to a revised pact or follow through with Mr. Trump's threat to abandon the 1994 agreement.
    Whether an ad campaign can sway Mr. Trump on tariffs remains to be seen, but there is evidence that it has had some impact in the past. A little more than a year ago, retailers took to the airwaves to try to kill a type of broad tax on imported goods, known as the "border adjustment tax," that Paul D. Ryan, the House speaker and a Wisconsin Republican, was pitching as a centerpiece of the Republican tax plan. The National Retail Federation blanketed television networks with catchy anti-B.A.T. commercials that claimed that the proposed import tax would hit consumers in their wallets.

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